Packaging brand identity for special edition AeroPress kit
Packaging brand identity & Strategy
Challenge
AeroPress is a compact, single-serve coffee brewer known for its simplicity, speed, and precision — a cult favourite among coffee enthusiasts worldwide.
Its design has remained consistent for years, prioritising performance over expression, and positioning the product as a tool rather than an experience.
Solution
This special edition kit reframes AeroPress from routine to ritual.
Through a cohesive & considered packaging system, this project transforms a functional object into a point of return – an everyday opportunity to meet yourself again.
Meeting Yourself
Every morning, you make the same coffee with the same hands. Yet every morning, you are slightly different.
Meeting Yourself is a special edition AeroPress collaboration kit designed for that moment. Not a lifestyle product but a record-keeping device.
The kit, the ritual, and the packaging all exist to mark the return.
Gradients reflect the nature of ever changing selves & colours were inspired by the moments you want to come back to: sunsets & sunrises, looking at clouds passing by the blue sky, smelling first’s flowers of the spring.
1. You in every shape & form
2. Constant Aeropress
3. The same ritual
2. Constant Aeropress
3. The same ritual