Rebrand for a climbing gym in Berlin
Rebrand, Strategy & Photography
Challenge
Berta Block climbing gym was founded in 2012, since then the logo and brand’s visual identity has not been changed and updated.
Current brand identity misses the actual culture: the colourful holds, the community gathered below a route, the shared problem-solving that makes climbing different from every other sport you can join.
Solution
Rebrand built around the culture of climbing, not the category of fitness. Raw enough to feel real, balanced enough to welcome anyone curious to learn, joyful enough to reflect what actually happens when people climb together.
Shared Ascent
The ascent is yours, but it never happens in isolation.
The brand reflects climbing culture where knowledge, curiosity, and encouragement move upward collectively.
Berta Block Berlin’s old logo & visual language
Logo explorations
To create textured accents I used rock overlay + color halftone + threshold + textures.
The rest of adjustment layers are for colour.
The rest of adjustment layers are for colour.